Vitamix vs Blendtec: The El Classico of Blender Comparison

Posted on Sep 19 in Articles | 1 comment

The reason why you are here is because you are considering making a blender purchase but you are confused and undecided over which brand to go for. In the world of blender, there are two names that have been recognized as industry’s finest.

The two brands are Blendtec and Vitamix. If you find it hard to decide which to pick, here is a brief argument that pitch Vitamix vs Blendtec blenders.

Choosing Vitamix vs Blendtec is Like Choosing BMW vs Mercedez

Earlier, I have presented my take on the Ninja vs Vitamix blender duel. In that article, I said that comparison between the two is like comparison between BMW and Geely. Read the article in detail if you are interested.

This round, Vitamix is at it again and it is facing a much tougher competition this time. Vitamix is taking on Blendtec in this round. The duel between Vitamix vs Blendtec is what I categorize as clash of the the industry titans.

After all, both Vitamix and Blendtec have been around for decades. Both are well reputed for producing some of the industry’s finest creations that we have seen to date.

Comparing pitcher design in Blendtec blender vs Vitamix blenderPitcher design comparison between Vitamix and BlendtecPitcher Design Comparison

Brand Story: 6 Decades vs 4 Decades – Vitamix is the Older Brand

In the Vitamix vs Blendtec duel, Vitamix is the veteran fighter with more than 6 decades of history while Blendtec is the younger fighter with close to 4 decades of history. For a brand to prove its worth, four decades is what I considered to be sufficiently long.

It is enough for a brand to prove its tenacity and dedication towards the product it is building. Hence, age should not matter as much in the Vitamix vs Blendtec clash. Both have surpassed their maturity points and are well into their adulthood.

The closest analogy that I can think of to the Vitamix vs Blendtec comparison is again car. I’m not sure why it is the first thing that struck to mind but I’ll explain where they share similarities. As you know, both BMW and Mercedez Benz are the most respected names in the automotive industry.

Comparing control panel design in Blendtec blender vs Vitamix blenderControl panel comparison between Vitamix and BlendtecControl Panel Comparison

With decades of superb range of cars of the finest qualities, both BMW and Mercedez Benz are well ahead than more than just hypes. Both car brands share the same German roots. You don’t need to second guess but you know that Germans are extremely proud of their engineering supremacy.

Both are of American Roots

In the Vitamix vs Blendtec comparison, both Vitamix and Blendtec share the same American roots. VitaMix has its roots back in Ohio while Blendtec has its roots back in Utah. While Americans are better known for our marketing genius than our engineering excellence, it does not mean that we are bad engineers.

Rather, we are a victim of our own success. Such is our marketing strength that it eclipses every other thing. Back to our argument, it means that if Americans are good marketers and engineers, then the team that manufactures and sell VitaMix and Blendtec personal blenders have them both.

Started back in 2006, Blendtec launched the famous ‘Will it Blend‘ viral video marketing campaign. A year after its launch alone, sales were boosted by at least 5x. That’s pure marketing genius!

Comparing blade design in Blendtec vs VitamixBlade comparison between Vitamix and BlendtecBlade Design Comparison

Made in USA

Even at this day and age, one thing remarkable of both Vitamix and Blendtec is that they both still manufacture their blenders right from USA. Let’s be honest to ourselves. In the age where any kind of market is swamped and flooded with Chinese-made goods, it is almost impossible to find a company that can claim their products to be 100% free from Chinese supplies and components.

What is not apparent is the composition of locally made versus imported components that go inside the Vitamix and Blendtec blenders. Vitamix was among the selected few who made it to Made in the USA Foundation‘s Hall of Fame back in 2010, but not Blendtec.

My guess is Vitamix has significant proportion of its components sources from USA while Blendtec seems to claim as only ‘Designed and assembled in USA‘. So, if you wish to support more American jobs with your purchase, you know which to go for.

Any Winner?

Now that you have a good understanding about the brand origins and their strengths, you know that Vitamix and Blendtec are both good blender makers. So, how does one decide the winner between Vitamix vs Blendtec?

We can again draw analogy from BMW vs Mercedez Benz comparison. BMW cars and Mercedez Benz cars are both of equally great quality. So what is the factor that pushes one to buy a BMW car in favor of a Mercedez car or vice-versa?

The answer turns out to be quite simplistic. It all boils down to style and taste. You go to a BMW showroom, pick a car of your choice and bring it out for a test drive. Then you go to a Mercedez showroom and do the same.

In the end, which one do you choose? I bet it will not be a matter of which car is more powerful than the other or which car is quieter than the other. At their level, all these basic and simple stuffs are already taken care of.

At the very end, I believe that majority of you would make your pick based on which car you are more in love with. It is the same kind of infatuation that we suffered during our teenage years.

It is exactly the same process when you need to pick Vitamix vs Blendtec blenders. Vitamix and Blendtec both make great products, from personal blenders to hand mixers and from stand mixers to the best smoothie makers.

Their mixers and blenders are well reputed for their durability with each offering 7 years warranty. That is incredible given that blenders are electronic products and as with anything electronics, they are doomed to fail at one point. 7-years warranty is a showcase of assurance and confidence by the brands of their product quality.

Other than the long lifespan you can expect, whether it is a Vitamix or Blendtec blender, you can also be assured of the basic blending capability. Blenders from Vitamix or Blendtec are surely more than capable in crushing ice, vegetables and making smoothies or soups.

In a number of Vitamix 5200 reviews, some blender geeks mentioned that Vitamix blenders are generally quieter than Blendtec blenders. But my advice is to take such claim with heap of salt.

Why? Because until today, I have not seen any official or scientific results that put the noise level generated by each blender to the test.

Based on the technical specification, VitaMix blenders operate up to 2 horsepower while I’m still trying to confirm some claims that put Blendtec blenders up to 3 horsepower. Of course if you are comparing a 2 horsepower with 3 horsepower beast, who do you think will produce lower noise level?

Your Take

Enough said. I think it is sufficient for me to stop at this point. You should have all the necessary information to decide how to pick the best blender from the Vitamix vs Blendtec war.

I own both Vitamix and Blendtec blenders. Both are functioning great. If you have the luxury to get both, that would be the best. If you have to select one, my advice is to follow whichever your heart tells you to.

If you prefer a Vitamix blender, read our Vitamix TurboBlend review to see how it lives up to what’s expected of it. If you prefer a Blendtec blender instead, we’ve got the brand’s flagship model covered in our Blendtec Designer Series review.

One Comment

  1. I’ve owned both blenders, and I’ve found I like the vitamix better due to the ability to tamp the food into the blades.

    Making hummus or peanut butter really illustrates this difference!!

    Thanks for the good article!

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